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INDIA: Jaya Misra Proudly Unravels her Valentine Collection

With the fall ushering in the excitement, energy and sheer magic of the Valentine season, celebrations are here to captivate us. Channeling her creativity and imagination to applaud the eternal and divine institution of matrimony, Jaya Misra proudly unravels her skillfully crafted Valentine Collection . Weaving a fairytale wedding for the brides this winter, the extravagant collection is essentially elegant, chic, and comfortable. Celebrating novelty in ethnicity, the collection epitomizes luxury while enticing one to cross the threshold of monotonous fashion and enter the realm of bohemian liberty. With fusion as the basic underlying theme of the collection, the creations seek to give the bride a contemporary look yet hold on to her traditional roots. Delicate embroidery, delightful detailing of sequins, Swarovski and the regality of lustrous pearls used add to the richness of the garments. Drawing inspiration from elements which are rustic, natural yet elegant and the emphasis on the floral patterns brings out the eternal romance in the collection. Let yourself loose to be enthralled by luxurious textures and fabrics, charmed by subtle shades of blessings, tempted by sensual tones of romance, and surprised by prosperous hues of unrestrained fervor of passion. Her creations are ethereal and artistic. A lot of effort goes into every step as Jaya Misra and her craftsmen painstakingly translate the romantic dreams of many brides into beautiful reality.

About the Designer – Jaya Misra

Celebrating love, reveling in luxury and applauding the freedom of being an independent woman in this modern fast paced world, Jaya Mishra and her creations accentuate this very bohemian freedom and successfully carve a niche for themselves in a world dominated by trends. The harmonious blend of the aforementioned elements, are highlighted in her creations and reflects the attitude and way of life of her patrons. The Jaya Misra label, thus, on one hand is inspired by the traditional motifs and colors while, on the other hand, is unique enough to give every woman her personal style statement.

Personifying a sense of affordable opulence and boasting of a confident traditional bridal couture line with a pleasant contemporary twist, designer Jaya Misra is out to enthrall and captivate one all with her Bridal Couture line. Passionate about conjuring up an affordable elegant wedding collection which quintessentially adheres to the philosophy of synthesis between traditional and the contemporary Jaya Misra’s collection is a harmonious blend of the two. Her creations are enchanting reinventions of the classics proving to be chic and fashionable alternative for the brides-to-be. An ode to women, her creations grant a glance to all into an unexplored genre. It preaches the truth- ‘it’s a woman’s world”.


Added: January 30, 2009 Source: Agencies







Highlights of the Foreign Trade Policy

The Hon’ble Union Minister of Commerce & Industry, Government of India, had announced the Foreign Trade Policy on 8th April’05. Some of the Salient Features / Highlights of the proposals pertaining to Textile Industry in general and Handlooms in particular are. >> More


Salient features / Highlights of the Foreign Trade policy


Modern Processing Houses

The Indian Home Textile Industry has access to excellent infrastructure facilities and uses the latest technology and machinery.

Many manufacturers have set up state-of-the-art modern processing houses to roll out large volumes of high quality products to meet the international market demands and expectations. Needless to say that India’s Textile Exports have grown exponentially over the last decade.

Eco- Friendly Dyes: Use of Azo-Free Colours

The manufacturers in India are well aware that AZO free colours and dyes should be used. India has discarded the usage of banned materials in the dyeing process with safe substitutes, to ensure eco-friendliness of the products manufactured by the industry.