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INDIA: Jaya Misra's New Exclusive Bridal Collection

Inspired by the sanctified companionship of marriage, which transcends the border of earthly existence and elevates them to a level of eternity, the creations are infused with a million such contrasting and blending emotions of a bride. The collection “Eternity Poised” from the house of Lustrouz seeks to celebrate this exceptionally special occasion in a woman’s life. The culmination of lavish yet comfortable fabrics, eminent workmanship and scrupulous attention to the minutest of detail are the features which set this compilation of ensembles apart from its contemporaries. In an endeavour to allow the modern brides-to-be to live their ultimate fantasy, Designer Jaya Misra presents her bridal couture line which is sleek, stylistic, and still in touch with its inherent Indian soul.

Leveraging her design expertise and creativity to create an unforgettable experience, her collection is affordable and is sure to set the bridal couture line by storm this fall winter. The range defines affordable luxury; sophisticated elegance with just the right touch of glamour into classic silhouettes. The collection launches a complete wedding trousseau –inclusive of lehengas, sarees, salwar suits where the creations are distinctly graceful and designed to highlight the essence of classiness. The hues of colours used are subtle, refined and evoke a sense of celebration. After studying in-depth the national and international styles, the designs are conceived by the ace designer herself who fuses them with her own creative ideas to deliver creations that are unparalleled in terms of artistic excellence and mastery of craftsmanship. Creativity fused with practicality is the essence of her style With fusion as the basic underlying theme of the collection, the creations seek to give the bride a contemporary look yet hold on to her traditional roots. Delicate embroidery, delightful detailing of sequins, Swarovski and the regality of lustrous pearls used add to the richness of the garments. Drawing inspiration from elements which are rustic, natural yet elegant and the emphasis on the floral patterns brings out the eternal romance in the collection. Let yourself loose to be enthralled by luxurious textures and fabrics, charmed by subtle shades of blessings, tempted by sensual tones of romance, and surprised by prosperous hues of unrestrained fervor of passion. Her creations are ethereal and artistic. A lot of effort goes into every step as Jaya Misra and her craftsmen painstakingly translate the romantic dreams of many brides into beautiful reality.


Added: February 11, 2009 Source: Agencies







Highlights of the Foreign Trade Policy

The Hon’ble Union Minister of Commerce & Industry, Government of India, had announced the Foreign Trade Policy on 8th April’05. Some of the Salient Features / Highlights of the proposals pertaining to Textile Industry in general and Handlooms in particular are. >> More


Salient features / Highlights of the Foreign Trade policy


Modern Processing Houses

The Indian Home Textile Industry has access to excellent infrastructure facilities and uses the latest technology and machinery.

Many manufacturers have set up state-of-the-art modern processing houses to roll out large volumes of high quality products to meet the international market demands and expectations. Needless to say that India’s Textile Exports have grown exponentially over the last decade.

Eco- Friendly Dyes: Use of Azo-Free Colours

The manufacturers in India are well aware that AZO free colours and dyes should be used. India has discarded the usage of banned materials in the dyeing process with safe substitutes, to ensure eco-friendliness of the products manufactured by the industry.